Receive alerts when this company posts new jobs.

Similar Jobs

Job Details

General Manager II

at Crayola

Posted: 2/28/2019
Job Reference #: 533249
Keywords: operations

Job Description

Auto req ID

Posting Title
General Manager II

Crayola Experience

Job Description
At the Crayola Experience, we are ambassadors for the power of color and creativity. Each day, we help children discover the magic of color through hands-on experiences that allow them to express their unique ideas so they blossom into inspired, original adults. Help children discover the magic by joining us as a

General Manager II

CE - Plano


The General Manager is responsible for overseeing all aspects of the facility operations at The Crayola Experience and the Crayola Store including financial performance, marketing, guest services & experience, maintenance, safety and security, local government, finance and community relations.


•Responsible for the development of annual financial and operating business plans. Oversee individual managers to develop and deliver the annual operational budget.

•Lead, coach, develop, and retain Crayola Experience’s management team with an emphasis on developing capacity in guest service, people leadership and operational excellence. Oversee overall attraction hiring, training and performance management SOPs for front line personnel.

• Oversee effective implementation of all established SOPs, including but not limited to emergency procedures, entertainment content excellence, cash controls, etc.

• Oversee development of Marketing strategies, priorities and collateral for the local marketing plan. Collaborate with national team to ensure consistent tone of voice and messaging, as well as scalable media planning and buying strategies, locally.

• Lead vendor selection and negotiation of business contracts with chosen vendors.

• Lead/support any design projects to redesign and implement upgrades to CE attractions.

• Serve as a key leader within the attractions management team (CE Corporate + location GMs) to identify, capture and share learning, best practices and opportunities for development.

• Serves as the primary local liaison with local City/County, Chamber of Commerce and key community leadership organizations. Actively networks with local businesses/attractions to develop strong relationships/partnerships.


• Bachelor’s degree in a business related field.

• Minimum of 10 years supervisory experience in managing attractions facility operations, budgets, security and safety, facility technology and systems.

• Strong judgment of talent to effectively hire, train and reward employees

• Strong analytical and negotiation skills

• Required to work weekends, evenings and holidays.

• Excellent oral and written communication skills. Must have a good command of the English language, both written and verbal.

• Ability to multi-task and effectively prioritize work requirements

• Demonstrated strong ability to collaborate and support internal and external partner goals, public needs, and corporate marketing.

• Travel to attend regional meetings, visit retail operations and other attractions and attend national and international conventions as appropriate.



The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of the job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

While performing the duties of this job, the employee is frequently required to sit, talk, and hear. The employee is occasionally required to walk; use hands and fingers to operate handle or feel objects, tools or controls; and reach with hands and arms. The employee must occasionally lift and/or move objects up to 50 pounds. Specific vision abilities required by this job include close vision and the ability to adjust focus.


- Free Admission to Crayola Experience for Employees

- Education Assistance Program

- Product Discounts at Crayola Experience Retail Store

- Free Admission Tickets for Friends and Family

- Flexible work schedules

- Generous Food Discounts in the Crayola Experience Cafe

- Discounts on a wide variety of products and local services – automotive, electronics, fitness, travel, and entertainment

- Fun Contests and cool prizes

- Company Sponsored Employee Events

- Company Matched 401k Employee Value Sharing Plan

Crayola is an equal opportunity employer. All qualified applicants will be considered for employment without regard to race, religious creed, color, sex, pregnancy, sexual orientation, gender identity, genetics, age, national origin, ancestry, physical or mental disabilities, use of a guide or support animal for a disability, a relationship to a person with a disability, veteran status, having a GED (rather than a high school diploma), or any other legally-protected status.

Job Location
Crayola Experience - Plano